Tigi Haircare Newer Older TIGI HAIR CARE BRAND SHOWCASE – PROMOTIONAL SALES PACK COMBINING THEIR SUBSIDIARY BRANDS. JANUARY 2009 In collaboration with Totem Communication The brief was to create a package for Tigi’s sales people to take to various salons where customers could choose product from their range of brands. The salon owner is able to choose from the showcase binder the range in which they are interested in. The chosen brochures are then placed within a branded sleeve inside a frosted acrylic promotional gift box with their associated product samples. The product ranges were vastly different in style so the challenge was to create a cohesive design which would tie the brands together under the TIGI umbrella. Below, are the product brands contained within the package: Bedhead • Incrowd • Catwalk • Rockaholic • Love, Peace and the Planet • B for Men • S-Factor • Tigi Colour • Tigi Education
